Quick, what’s your favorite Super Bowl advertiser? If you said Anheuser-Busch then today’s news might add a little extra gallop to your trot. Perfectly timed with all the Super Bowl commercial hype, Anheuser-Busch has just released AB-Extras.com, a blog-like site that aims to take you behind the scenes of their highly anticipated spots.
Ab-Extras gets you up close and personal with video footage of Joe Pytka, the Director of the commercials, Robin Wiltshire, the Clydesdale trainer, and even the Clydesdales themselves.
The social media property also includes content from and links to Anhueser-Busch’s Flickr, blip.tv, and YouTube accounts, as well as a Social Media Newsroom. Plus, you can watch and share sneak peaks of each of the three commercials scheduled to air on football’s big day.
With Conan O’Brien in the mix, I have to believe that at least one of these ads won’t disappoint us come Sunday. As for the site itself, we’re not sure how Anheuser-Busch plans to evolve and refresh content over time, or whether or not they’ll eventually enable comments, though we did ask and we’ll update the post when we know more.
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