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Will Real-Time Change Facebook User Behavior?
With some fanfare, Facebook announced major updates to the Facebook homepage. Facebook News Feed now goes the way of the dinosaurs and is being replaced by Facebook Stream, which will pour status updates, photos, events, and even highlights onto your homepage. But why is Facebook doing this and what will it mean for users? And most of all, will a real-time homepage really change Facebook user behavior? Behavior Real-Time vs. Periodic Feeds Part of [+]A New Twist to the Adobe Vulnerability
If you think it is safe to download PDF documents and view them once Adobe finally releases its patch next week, think again. Didier Stevens, an IT security consultant last week demonstrated that simply viewing the folder containing compromised PDF documents within Microsoft's Windows Explorer is enough to launch the exploit. It appears that this is due to Adobe's shell extension for Windows Explorer which allows the malicious code to be invoked in three ways; [+]The Importance of Focus: A Guide for Social Media Brands
Paul Worthington is head of Strategy for Wolff Olins New York. You can follow his updates on Wolff Olins’ Tumblr and Twitter. Brands must not lose their internal focus amidst the din of new information. The world has changed. The new reality of online customer conversation means brands will need a strongly defined sense of self in order to succeed. This represents a need to think counter-intuitively about your brand – focusing on the inside more than [+]Five Sites that Let You Experience the Real-Time Web Today
One of the most interesting trends on the Internet right now is a move towards a more real-time experience. We have seen a lot of discussion lately about how Twitter is leading the charge by creating a search engine for the real-time web, for example. However, there are also a good number of other services that already expose some of the promises of the real-time web. In this post, we will have a look at [+]Omniture Adds Twitter Analytics for Brands
We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI? You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity. Omniture currently boasts 5,100 clients — think AOL, [+]Google Docs "Power User" Appointed First US Gov CIO
Vivek Kundra, long expected to be appointed the first ever CTO of the US Federal Governement, will instead be appointed as the country's first Chief Information Officer (CIO), according to reporting done by the Washington Post's Kim Hart. Kundra became "web 2.0 famous" last Fall when as D.C. CTO he switched 38,000 District of Colombia government employees off of Microsoft Office and onto Google apps instead. What kinds of crazy moves could he [+]Discover the Best Hotel Deals With DealBase
This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: DealBase Quick Pitch: DealBase.com scours the Web for hotel deals and special offers and analyzes these deals to reveal good deals from bad. Genius Idea: DealBase’s hotel deal database is designed with deal hungry travelers [+]DEMO Trend: The Smarter Web
Part One of a Two-Part Series We're moving beyond the days of a simple search box in which you type a query and get a list of results. Today, companies are trying to build a smarter web - one that understands what things are, how they relate, and perhaps most importantly, what things you're going to like. But has Web 3.0 arrived in its full semantic glory? No, not yet. But it's clear we are getting [+]
